Development of an IRVM Program

The simplest approach to developing an integrated roadside vegetation management (IRVM) program is to think through the following details with your staff, community members, and stakeholders. 

Name of the Program

Example roadside program names:

Goals and Objectives

Goals are broad, long-term outcomes while objectives are short-term, measurable actions taken to achieve goals.

Examples of roadside program goals from IRVM plans are listed below. Some programs categorize these as short-term goals (e.g., 0–5 years), medium-term goals (e.g., 5–10 years), and long-term goals (e.g., 10–20 years). 

Here are some examples of specific measurable roadside program objectives from the Dallas County IRVM plan:

To get ideas for other goals and objectives that would be appropriate for your county or city, see approved IRVM plans. All of the plans include goals and some plans also have objectives. 

IRVM Plan

Counties and cities that want to apply for Living Roadway Trust Fund (LRTF) grants and request free native seed will need to submit to the LRTF an IRVM plan that is signed by the appropriate county or city officials. To formulate the plan, counties and cities will use one of two plan outlines: a the IRVM Plan Outline for Counties, State Agencies and Cities over 10,000 in Population form or the IRVM Plan for Cities Under 10,000 Population form. These forms and approved plans are on the LRTF website. 

For most parts of the plan outline, roadside managers and other staff will be able to incorporate information already gathered and created during the new program's planning and implementation. The plan outline may be more or less extensive than the county or city’s internal program documentation. The LRTF coordinator is available for any questions that arise as you work on your plan.

Email the final plan to the LRTF coordinator for approval. Both IRVM plans and LRTF grant applications must be submitted by June 1. Once approved, plans should be updated and submitted for review by the LRTF coordinator every five years.

IRVM plans developed prior to 2015, when the LRTF implemented the latest plan requirements, are considered inactive. Counties or cities who do not have plans that meet the latest requirements are ineligible to apply for LRTF grants or request native seed.

Staffing and the Percentage of Time Each Staff Member Will Dedicate to the Program

Identify what staff member will implement the plan. County or city officials will sometimes have someone who is already on staff implement the plan. More often, counties will create a new roadside vegetation manager position. 

Ideally, the roadside manager will have wide-ranging knowledge and skills. The best candidates will have a strong background operating heavy equipment such as tractors, mowers, chainsaws, pickup trucks, trailers, skid loaders, tree planters, prescribed fire equipment, hand tools, seeders, and chemical spray equipment. They will also have good communication skills. Experience working with natural resources, vegetation or both is an important bonus. Candidates must like a challenge and be willing to learn as they go. The county or city may hire the roadside manager before developing the IRVM plan and conducting the roadside vegetation inventory so the roadside manager can be involved in developing the plan. Conversely, the department hiring the roadside manager may prefer to write the plan first to articulate their vision for the program and develop local support for hiring a roadside manager to implement the plan A generic position description (Appendix 1b) can be customized to fit your county’s situation.

Most roadside managers are responsible for at least 2,500 acres of roadside vegetation. They will be more efficient and able to get more done if they have the assistance of a permanent or temporary technician and summer help. With proper funding, a roadside program has a sufficient workload to employ

Results from the latest roadside manager salary survey can help when budgeting for staff salaries. Potential funding sources in the county budget for roadside positions include the rural basic fund, secondary road fund, road clearing appropriation, and county conservation board budget. See an example of a roadside manager job description in the appendix.

The Full-Time Roadside Manager

The best way to achieve common roadside program goals is to hire a full-time roadside manager. As the person overseeing all roadside vegetation management duties, the roadside manager is focused and motivated to

The roadside manager takes ownership of managing the county’s roadsides with pride and accountability. When one person coordinates every aspect of the program, the result is better roadsides. Although cities may not have the resources to hire a full-time roadside manager, they need to designate in their integrated roadside vegetation management (IRVM) plans who will lead the effort to manage roadsides using the IRVM principles.

A Less Expensive Way to Get Started

A few Iowa counties have planted a lot of native vegetation in roadsides without a roadside manager.  These counties do not have the same level of vegetation management as those with roadside managers, but they do have access to the LRTF. The following are examples of how this can be accomplished:

Hopefully, these and other similar nascent efforts by counties attempting to establish the use of IRVM principles act as catalysts to eventually hire full-time roadside managers. Maintaining healthy roadsides with native vegetation takes a sustained, focused effort. A county board of supervisors supporting the implementation of IRVM principles is necessary but not sufficient to make it happen — having an employee in a critical position who wants the program to succeed is crucial.

Advisory Committee: Community Partners Who Can Help You With Referrals, Advertising, Implementation, and More

IRVM steering committees (also known as advisory committees) meet regularly to stay updated on roadside programs’ activities and challenges it may be facing, and provide guidance. They also can help spread the word within the community about the benefits of having a program and provide political support as needed. 

Steering committees may be formed at any time but most often evolve from the committee formed during the initial effort to establish a program or are formed when a roadside manager is hired. Committees typically meet 2–4 times a year and consist of 5–10 members representing the private and public sectors. The committee may be comprised of some of the following members:

The county engineer, conservation board director, or initial IRVM committee members may recommend people to appoint but the county board of supervisors has the authority to appoint members. Committee members often serve three-year staggered terms, which can initially be structured as follows:

• 3 members — 1-year term
• 3 members — 2-year term
• 4 members — 3-year term

Once all of the 1-year terms are up, three people would be appointed for 3-year terms and once all of the 2-year terms are up, three more people would be appointed for 3-year terms.

Committees elect chairpersons and secretaries and meetings are subject to Chapters 21 and 22 of the Iowa Code concerning open meetings and public records.

Program Organization/Location

When deciding within which department to locate a county roadside program and who should supervise the roadside manager, keep in mind that greater independence allows for better planning and timely operations. Sometimes, a department may need to be restructured or reorganized to give roadside management personnel the autonomy to meet objectives. County programs can operate successfully within the engineer’s office, the county conservation board, or as an independent department. All three have advantages.

Generating Support for the Program

Members of a steering committee can generate goodwill for the program by communicating within their networks. Regular communication between the roadside manager and the committee members is important so members know about the roadside managers’ projects and what information to relay.

Working on projects that visibly show progress in a relatively short amount of time, such as brush control or seedings with signage, can help garner support for a new program. The appropriate level and type of publicity for a new program can vary depending on the county or city’s goals and progress on specific projects.

How the Program Will Be Evaluated

Completing an IRVM plan and a county vegetation management survey can identify goals and objectives that serve as the basis for evaluating the program. Examples of ways counties have evaluated aspects of program success include:

Budget

These expenses should be considered when anticipating the cost of a program:

In the end, weed and brush control objectives are balanced against environmental concerns and limited county or city resources. With that in mind, determine an appropriate allocation of resources. Also, determine how much might be saved with better organization and efficiency.